Friday, February 29, 2008

Sayin' Hi (and a dumb product name)


I know, I have been gone a while. Real life has taken over. We've been getting the band ready for our first real gig since a major personnel shake up. First Katie, then I and then Ann got sick. I've been working on some art work and shooting photos. (when I had the time and health).
So, I just watched a commercial for a new acid reflux product. I have acid reflux, so I watched the whole thing. And something I have always felt turns out to be true.

I firmly believe that when you are about to take a product to market you must, and I mean MUST consult a 13 year old boy (or me) to make sure your product name does not have any unintended interpretations.

AciPhex. What the HELL were they thinking?!?!?! If you don't see the problem, it's better that way.
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And that's enough for now.

Brian Norwood

Platypi Online: The Platypus Portal